WLSA Speaker Spotlight - Meet Robert S. Lay

We are excited to announce that Robert Lay, Dean for Enrollment Management at Boston College, will speak at the 2017 WLSA & College Admission Network (CAN) Conference! Bob will lend his expertise and experience during the College Admission Network sessions. 

See him at the Conference

Opening Plenary: Introduction to the College Admission (CAN) Network
Friday, July 7th at 11:15 - 12:15 p.m.

College Admission Network: Understanding and Navigating US Educational Models 
Friday, July 7th at 15:45 - 16:45

College Admission Network: The Seven Components of US University Application
Friday, July 7th at 17:00 - 18:00

How to Define College Counselling within Your High School 
Sunday, July 9th at 9:00 - 10:30 a.m. 

Best Practices in College Counselling: Real World Solutions
Monday, July 10th at 14:30 - 16:00

Robert Lay

Robert Lay

Dean for Enrollment Management,
Boston College, USA


Bob is a practitioner of enrollment management for over 35 years, and for over 30 years at Boston College, where he and his colleagues conceived many enrollment management concepts and practices now in use worldwide. He previously was a univeristy lecturer at research methods for developing the enrollment analytics for decision making. Proponent of integrated student marketing communications closely coupled with programming for academic excellence. In addition to authoring numerous articles on enrollment issues, has edited a volume with Jean Endo entitled Designing and Using Market Research (Jossey-Bass, 1987). 

Bob is a former chair-person of the Deans Advisory Committee to US News and World Report, a past President of the Northeast Association for Institutional Research, and now active in AJCU, AIR, AACRAO, NACAC, and CEEB.

Bob also co-founded the National Council for Enrollment Policy and Practices. More recently, he served on the National Task Force on Admissions in the 21st Century, and Bob currently chairs the Enrollment Planning Network, an organization of private research-extensive universities.