Robert S. Lay

Dean for Enrollment Management
Boston College

Robert is a practitioner of enrollment management for over 35 years, and for over 30 years at Boston College, where he and his colleagues conceived many enrollment management concepts and practices now in use worldwide. He previously was a university lecturer at University of Wisconsin Madison and at Boston College. He has incorporated sociological research methods for developing the enrollment analytics for decision making. Proponent of integrated student marketing communications closely coupled with programming for academic excellence. In addition to authoring numerous articles on enrollment issues, has edited a volume with Jean Endo entitled Designing and Using Market Research (Jossey-Bass, 1987). Robert is a former chairperson of the Deans Advisory Committee to US News and World Report, a past President of the Northeast Association for Institutional Research, and now active in AJCU, AIR, AACRAO, NACAC, and CEEB. Robert also co-founded the National Council for Enrollment Policy and Practices.